There is absolutely no doubt about it – it is scary to pick up the telephone and call someone you don’t know with the aim of having a productive conversation about your business. To deal with this “phone phobia” we have to look at the … Read more
First, a mea culpa. Last weekend was Thanksgiving and I totally lost track of the days – then the week went by in a blur of deadlines. Apologies for letting the last post slip away. And thanks for your comments. I think it is important … Read more
How many cold calls do you NEED to be making? There are several ways to figure this out, but here’s the one I use most often: 1. What is the (roughly) average amount of money an average client will spend with you in one year? … Read more
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