It is true that every phone call is an interruption. This is not new; it has been the case since Alexander Graham Bell invented the technology. We are always doing something else when our phone rings and this makes the caller responsible for grabbing our attention and inspiring us to commit to conversation.
But … if we can inspire people to call us back, everything changes. When someone returns our call they have decided they have the time to listen. In fact, the majority of the time, they have actually set aside time to have a conversation.
When we answer an incoming call, we can be confident our audience is ready to communicate.
For the majority of my clients, the results I deliver are firmly connected to helping them increase these returned calls. This seemingly small shift results in more meetings and demos being booked, in more revenue being generated.
Here are my key tips on increasing your returned calls, first published in 2014. Enjoy!