Recently home from a week of travelling (in wonderful Prince Edward Island – beach photo included here), I took a few moments to clear out my Spam folder and was reminded of one of the many ways phone communication trumps email.
When you send email to someone you’ve never corresponded with before, or rarely correspond with, the odds are against you in terms of them: 1) receiving it and/or 2) reviewing it.
About one-third of the messages in my Spam folder were valid, information about events and opportunities that held some interest for me. But (and I know I’m not alone) when messages start to accumulate in that folder, I’m tempted to click “Delete All” without taking any time to deliberate.
And for many of us, the same holds true with our inbox. When the messages pile up and the moments to sort and consider are few, if we don’t recognize the sender or the topic, we hit delete or let the message languish unacknowledged … for a very long time.
The best way to use email as a prospecting tool or to promote an event is to pair it with a phone call. It is not necessary that you reach the prospect. You can simply leave a message that draws attention to your presence in their inbox. For example:
“Hi David Potter. It’s Mary Jane Copps calling from The Phone Lady. I have some information on cold calling and prospecting that I believe is of value to you and your sales team, so I’ve taken the liberty of emailing it to you at DavidHPotter@ABCCompany.com. If you have any questions or comments, you can reach me at 1-877-404-3290. That’s 1-877-404-3290. And I’ll follow up with you next week to hear your thoughts.”
Not only does this message alert the prospect to keep an eye out for your email, it raises their curiosity, displays your knowledge of their company and clearly portrays your respect for their time.
Want to learn more about when the phone is better than email … and vice versa? There are two tickets left from my upcoming debate with email marketing maven Linda Daley of DaleyProgress – PhonevsEmail.
Whether you grab the last two tickets or not, I hope you’ll vote for your preference. Results will be revealed at the debate on Wednesday November 5 and all participants will receive our fun decision-making tool that will help answer the question “Should I phone … or email?”
The Phone Lady On The Road
November 4 – Effective Phone Communication Skills with OTC Insurance, Halifax, NS
November 4 – Essential Phone Communication Skills, International Student Success Program, Dalhousie University, Halifax, NS
November 5 – Public Debate: Phone vs Email at Yuk Yuk’s, Westin Hotel, Halifax NS – Please vote for me! Even if you are unable to attend the Halifax event. Only 2 tickets left!
November 7 – Job Search Phone Skills, Older Wiser Labourforce, Halifax, NS
November 12 – Phone Power: Best Practices for Customer Service Representatives with Wilsons Security, Halifax, NS
November 17 – Job Search Phone Skills, Team Work Cooperative and the WorkBridge, Halifax, NS
November 22 – Telephone Excellence: Customer Service and Sales, Johnson, Halifax, NS
November 25 – Effective Phone Communication Skills with OTC Insurance, Halifax, NS
November 30 – Telephone Excellence, Apple Self Storage, Toronto, ON
December 10 – Phone Fear to Phone Fabulous, Acadia Entrepreneurship Centre, Truro, NS
December 10 – Phone Fear to Phone Fabulous, Volta Labs, Halifax, NS
February 19 – Job Search Phone Skills, Team Work Cooperative and the WorkBridge, Halifax, NS
June 11 – Phone Fear to Phone Fabulous, CBDC Cumberland, Amherst, NS