First – thanks to all who completed my blog survey. Your information is very valuable and you’ll see the impact in action here in the coming weeks.
Second – I’m excited to share that … I’m in the July/August issue of Atlantic Business Magazine! On page 11! How fun is that! You can read the article here: http://bit.ly/MMTbNv
And finally, a short story with an outcome you might want to utilize:
Last week I had the opportunity to spend three days with some delightful students. They were anxious to learn; they embraced the process; we had a lot of fun. It was while I was with them, talking about the “sales funnel” and drawing a picture of it on the flip chart that it struck me … this is not only the shape of a funnel – it is also the shape of a martini glass! It surprised me that, after 26 years of sales and countless discussions about sales funnels, that I had never before made this connection. I mean, I’m not a big drinker, but a martini glass certainly appeals to me more than a funnel!
I recently shared this notion with a colleague of mine. She, like so many entrepreneurs, is struggling to pick up the phone and prospect. Her excuses are quite compelling and easy to support, making procrastination easy, but … she’s not happy with her revenue. She needs to be working with a lot more clients before the end of this year. Being an extremely creative thinker she instantly came up with a visual and tactile way to help her keep prospecting. Within minutes, we were off to a nearby dollar store. See below and … I wish you happy dialing as you keep your martini glass full this summer!