Welcome to the second in a series of posts by Leslie Gallagher, owner of Worklocal.jobs, documenting her discovery of the power of phone communication. I’ve been inspired by the joy, excitement and success she’s generated while developing her new skills – and I hope you are too. Enjoy and share!
I never expected to become an entrepreneur. Frustrated by all my friends leaving the province because of a lack of jobs, along with the conflicting message from the business community that a scarcity of talent was limiting their growth, I started my company WorkLocal.jobs in my spare time.
I worked constantly to build an innovative job board that could help local businesses hire more effectively by having candidates apply with Video Interview Messages. When it launched in January 2015, I was so proud and relieved. I sat back, and waited for companies to start using it.
I know you’re laughing right now.
I honestly thought that building a smart, customer-validated product would be enough. Sales? Marketing? That’s for other people. But clearly, the success of my company depended on my ability to introduce more companies to my service.
“How many calls are you making a day right now?” he asked. “About three a week,” I admitted. “You need to be making at least 10 a day,” he said.
I was horrified. But if the success of my business depended on those calls—and he assured me that it did—I would find a way to make it happen. He was kind enough to introduce me to Mary Jane Copps, The Phone Lady.
Before I met Greg and Mary Jane, I’d believed that: A) the phone wasn’t important; and B) that it should be easy to use, neither of which turned out to be correct.
To the latter point, one of the first things that Mary Jane did when I met her was compare using the phone to public speaking, which I found an incredibly useful comparison. It was a relief to accept the fact that being able to introduce your business or sell over the phone is not an easy or intuitive thing to do. It’s a skill! Which means that it can be taught, learned, practiced and improved.
Armed with these new insights, I was off—I was up for the challenge, and about to learn that most of what I believed about phone communication was completely wrong.
Leslie Gallagher is the founder and owner of WorkLocal.jobs, an innovative job board where job seekers apply to positions with recorded Video Interview Messages. Their mission is to keep talent in the region. She can be reached on Twitter @LG_HFX and at firstname.lastname@example.org.
Enjoy your PhoneWork everyone!