Saturday March 10 2012 – Alexander Graham Bell’s first phone call was made 136 years ago today. And while our interactions with this amazing invention have changed substantially, it’s probably safe to say that very few of us get through a whole day without using a telephone.
Admittedly it has been overshadowed by email, text and today’s overwhelming array of social media options. We are all looking for a better, more efficient way to build stronger relationships, deliver great customer service, find more prospects and increase our revenue.
Here’s the thing – the telephone does all of the above. It’s the first “social media” and it still allows us to reach our prospects and customers with a custom-designed message. It lets us hear their reaction to that message. It brings us the information we need to create or improve our product/service. And, with a phone in our hands, we can close sales, finalize a deal, increase our revenue.
Now that’s powerful social media!
But just like, Twitter or LinkedIn or YouTube or a blog post or … there are things you can do to be more effective with your telephone and increase your contact with your target market.
I recently started working with Wendell Waldron, Partner at IOL Marketing, http://www.iolmarketing.com/index.html.
We have been talking about increasing my blog audience and he pointed out something so freakin’ obvious yet … it hadn’t occurred to me. I need to be strategic in the words I use in this blog. I should be using some of the same words people are using in search engines to find trainers like me. DUH!!!
It’s the same with telephone communication. As a sales tool, you have to use the right words to reach and connect with your target market. Ditto with your customers – when you speak with them on the phone, you want to make sure your words deliver excellent service and provide an experience they will want to repeat again and again.
Success with the phone, just like success with all social media, is in the content, the frequency and the timing. Sometimes you can figure all this out on our own – and sometimes you need help. That’s why The Phone Lady exists, to help you create a successful strategy that includes telephone etiquette, telephone sales and great customer service.
Now, in gratitude and in honour of Alexander Graham Bell, I’ve created a wee photo essay about his marvelous invention. Enjoy!