In my workshops when I discuss following up with clients and prospects, the reaction is … incredulous. People can’t believe that I’m advocating leaving five or more messages. It makes everyone uncomfortable. All I can do is share my experience. I’ve never been chastised for following up. In fact, what I’ve heard again and again (and again) in my career is “Thank you for your persistence”.
And while being persistent is a great characteristic, the word itself doesn’t quite illustrate why follow up is so vital to communication – and to our success. The better word is … constant. We want to be constant in our communication with both prospects and customers.
The word constant comes from the Latin constare, meaning to stand firm and evolved in late Middle English to mean staying resolute or faithful. When we follow up with our clients and prospects, we prove (each time) that we are confident in the value of the relationship, we are faithful to the relationship, we are steadfast . . . we can be trusted!
And establishing trust is at the foundation of all relationships.
Each time we reach out, leave a message, have a conversation, our actions loudly confirm that we are trustworthy. And this is why we gain customers, why our businesses thrive and grow.
Put your discomfort aside. Rise above it. Be constant in your follow up and prove your true value to your prospects and clients. Do it now. Pick up the phone this week and … be constant! Let me know what happens.
This week I also want to draw your attention to a local school here in Nova Scotia – Brookside Junior High. They have created a unique Twitter campaign, tweeting student-written wisdom on how to deal with stress in positive ways. This is something all of us need to learn. The campaign is starting to catch on and I encourage you to check it out and help them spread their words by retweeting. Here a link: https://twitter.com/Brooksidejh
Enjoy your PhoneWork everyone!