When I place a call to any company or organization today, I notice that I start to get a little defensive even as I dial the number. My expectations are that the call will be difficult, that I’ll be misunderstood, that the person who answers won’t be able to help me … that I’ll stay on hold too long and become impatient with the entire process.
I know most of you have these same reactions.
When I reach someone who greets me with energy, who listens to my questions or concerns, who communicates clearly what steps are necessary and what they are able to do immediately, and who treats me as a valued customer throughout the call … that company or organization wins my loyalty and my referrals.
When you create and support excellent customer communication, the result is growth and prosperity.
How do we help?
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