Exploring Expectations

Creating excellence demands that we explore expectations – our own and those of our prospects, clients and customers.

We come to every conversation and meeting with some level of expectation. Recognizing this – and setting these aside – is a life-long, necessary practice. Without this ability, our expectations act like blinders, preventing us from hearing and understanding the needs, wishes and hopes of those we seek to serve.

To explore and uncover the expectations of our prospects, clients and customers we must be fully present. We must acknowledge not only the information they share with us but also the words they choose, their tone of voice, and what they don’t say.

In this video, I share stories and ideas about expectations and how storyfinding supports us in recognizing them and gives us the information we need to deliver excellence.

Enjoy and do subscribe to our YouTube channel so you don’t miss out on the next, and last, element of storyfindinghumility.


Explore more articles about storyfinding here.

Are you ready to uncover your own storyfinding skills? Regardless of your business, product or service, storyfinding is the key to creating consistent revenue and exceeding your sales goals. Click here to book a call so we can discuss how I might support you.

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What's The Phone Lady doing?


  • Remote learning experiences + one-on-one coaching for women entrepreneurs (More info about this three-year program here.)
  • Team and individual coaching with a national moving company to refine their sales process
  • Remote half-day training for provincial tourism representatives
  • Remote seven-part sales training program for US-based SaaS
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  • Remote webinar on validation to college students in entrepreneur program
  • In-person workshop on job search skills for women in the trades
  • Remote half-day webinar on written correspondence to customers

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