You Need To Make This Call!

To learn more about her target market and to better understand an existing customer, one of my coaching clients took a deep breath, picked up the phone and inspired an amazing conversation by asking, “Why do you continue to work with me?”

What response did she receive to this question? And what is the impact on her business?

There’s no doubt that asking that question took courage. My client had to quiet those inner voices that muttered things like, “The customer will think that’s a stupid question,” or “They’ll think I don’t know what I’m doing and stop working with me,” or “The customer doesn’t have time for this.”

But her customer was pleased to schedule the call and devoted over 30 minutes to the phone conversation. My client learned, specifically, how she excels over much of her competition – and she learned about the competition that’s delivering and offering more.

She was given details about the structure of her customer’s company, how decisions are made, how many other teams might benefit from her services. And she learned there are multiple opportunities to do more work for this customer.

Amazing!

While it’s true my client could have created and sent out a survey, it would not have revealed the wealth of information shared in this real-time conversation. Tone of voice, language used, and the ability to ask questions and reply in the moment were all necessary to produce such valuable information.

For my client, this one call was transformative. She has a deeper understanding of her customer and knows exactly how to build a stronger relationship. She also knows how to build stronger relationships with similar customers. The value to her company’s growth and bottom line is immeasurable.

Perhaps it’s time you made this call?

Closing a sale is the natural outcome of inspiring great conversations and listening intently to our potential customers. This natural approach still involves a process – a plan that moves potential customers through a journey of discovery with you. So ... what's your process? And am I the right sales coach for you? Let's find out.

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What's The Phone Lady doing?

  • One-on-one coaching with 6 amazing entrepreneurs - info about sales coaching here
  • Designing a sales campaign - that includes phone conversations - for a waste management consulting firm
  • Creating client communication module for college students
  • Delivering remote learning on essential business communication skills for job search
  • Remote learning experience on sales and customer service skills for vet equipment company
  • Remote learning experience for financial advisors
  • In-person learning experience with new business owners on creating a sales process
  • Remote learning experience on essential skills to reach and inspire conversations with C-suite executives
  • Team coaching for a firm representing natural products for arthritis in dogs
  • Remote learning experience on sales and customer service skills for a transportation company
  • Remote learning experience on both discovery and sales calls for new startups

Do you or your team want to improve your communication skills? Do you have a communication question or challenge you'd like to discuss? This quick-to-fill-out form is easy to use and you'll hear from Mary Jane very soon.