One Small Word

man speaking on phone

When I started my first company, at the tender and overly self-confident age of 28, one small word got in the way of my increasing revenue consistently. That word was “just”.

I used it in my telephone conversations, like most people do, to be polite, to imply I would take only a minute of someone’s time. For example: “Hi Jane Smith, it’s Mary Jane Copps calling from The Phone Lady and I’m just calling to … .”

But politeness is not what’s heard on the other end. What’s heard is: “Hi Jane Smith, it’s Mary Jane Copps calling from The Phone Lady and I’m calling you to tell you something completely unimportant.”

Using the word ‘just’ destroys the opportunity for dialogue and sets you up as an unwelcome intrusion in someone’s busy day. Eliminate it from your vocabulary.

#InspireConversation

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What's The Phone Lady doing?

  • One-on-one sales process creation with business owners/entrepreneurs
  • Sales training webinars with pharmaceutical outbound sales teams
  • Sales training webinars with destination travel inbound sales teams
  • Sales training with telecommunications outbound sales team
  • Sales training on outbound calls for financial advisors
  • Creating phone communication protocols and video training program for homecare team
  • Discovery calls supporting new venture to create prototype

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