Recognizing and working with the dual nature of intent is vital for us to become great storyfinders – and inspire amazing conversations.
Yes, we do need to prepare and have an intention, goal, purpose for our business conversations. When speaking with both customers/clients and prospects, we want to be clear on our intent. This is what allows us to create effective and efficient conversations. But … when we keep our intent top of mind, when we allow it to narrow a conversation’s focus, we lose our ability to listen, learn and release our assumptions.
In this video, I explore the paradox of intent and share how it has hindered me, both as a business owner and as a customer.
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