Preparation is an essential element of storyfinding. It allows us to develop and ask great questions. The challenge is finding the right balance between scant and excessive research. The key to successful preparation lies in understanding how it supports our ability to discover more through conversation.
Don’t be afraid to know less so you can discover more through conversation. This is what storyfinding is all about.
This video looks at the relationship between preparation and assumptions, and provides both sales and customer service examples. Enjoy it and do subscribe to our YouTube channel so you don’t miss out on details of the next essential storyfinding skill: empathy.