It was October 5, 1987, when I first picked up the phone to call and speak with a potential customer. I had no plan in my mind, no knowledge of how the conversation should be structured or how to communicate my company’s value. Needless to say, nothing was accomplished in that call.
I repeated this same experience over and over again for several weeks. I was definitely “spinning my wheels” and falling into a pattern of being easily discouraged and defeated.
What did I do? I started recording my calls (later, the calls of each member of my sales team), listening to them, analyzing them. What I learned is still true today … there is a psychology, an etiquette, and a method necessary for every effective phone conversation. Knowing, understanding and working with these elements is essential to the success of both your inbound and outbound phone conversations.
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