In this episode of the Sales Reinvented podcast, Mary Jane shares how a good story is crafted, what makes a great storyteller, and even tells one of her favorite stories.
The Phone Lady's Blog
art of conversation
When I sat down in September 2021 and planned out how I would write about and share the skills of storyfinding, humility wasn’t even on the list. I added it about six weeks ago and, much to my disappointment, I can’t remember what inspired this … Read more
Years ago at a holiday gathering, an existing client introduced me to the CEO of a fast-growing national company. The beginning of the introduction was the standard, “I’d like you to meet Mary Jane who, etc. etc.” But then he ended the introduction with a … Read more
Creating excellence demands that we explore expectations – our own and those of our prospects, clients and customers. We come to every conversation and meeting with some level of expectation. Recognizing this – and setting these aside – is a life-long, necessary practice. Without this … Read more
Over a decade ago, one of Canada’s largest healthcare companies approached me to design and deliver a half-day workshop at its annual conference. I created a proposal, participated in several conference calls with senior staff, revised my proposal and, in the end, they decided not … Read more
Listening is a skill that demands life-long attention. We never reach perfection … but we can continually improve and expand our abilities. How do I work on my listening skills? I give my full attention to radio and podcast hosts and I learn from: The … Read more
“Years ago, I worked for an amazing HR Director who always seemed to hear what I wasn’t saying. She truly taught me about the power of listening.” – Leighann Joseph This message was sent to me late last year by Leighann Joseph of Living Loud … Read more
All of us have access to intuition – flashes of insight or wisdom we often ignore because they seem to contradict what we most rely on – our intellectual, emotional and creative skills. Acknowledging, listening and acting on our intuition is uncomfortable. It can even … Read more
In the early ’80s, when Toronto’s Spadina Avenue was still home to some of the very best Jewish delicatessens in the country, I entered the lobby of a heritage building. I was there to pick up the final prints from a friend’s recent photo shoot. … Read more
Recognizing and working with the dual nature of intent is vital for us to become great storyfinders – and inspire amazing conversations. Yes, we do need to prepare and have an intention, goal, purpose for our business conversations. When speaking with both customers/clients and prospects, … Read more
In our quest to excel at storyfinding – uncovering what our prospects and clients truly want and need through conversation – we need to know that sabotage lurks in our intent. While it is essential to prepare for our conversations, and to know the outcome … Read more
“You don’t know what you don’t know.” Donald Rumsfeld The biggest threat to storyfinding – uncovering the true challenge, desire and/or “why” of our prospects and clients – is assumptions. Assumptions are tricky creatures. The word assumption comes to us from the 1590s and means … Read more
As I write this I remain uplifted and energized by many of the conversations I enjoyed during the less-hectic holiday season. Each one was unique; each one filled with laughter, storytelling, hopes and challenges. None of them were planned. They each blossomed in the moments … Read more
As our computers and telephones have merged and landed in our hands instead of on a desk, an unintended consequence has surfaced. We are tapping and scrolling and writing and reading more than we are talking. This means there’s a lot of “communication” happening but … Read more
Did you know that you are already vulnerable in most of your personal conversations? It’s definitely possible you’ve never noticed. However, the memorable, exciting and in-depth conversations you’ve had with family, friends and colleagues did require you to be vulnerable. Great business conversations also require … Read more
Several years ago, while working with a very enthusiastic group of salespeople in Toronto, something totally unexpected happened. We were all together in a beautiful classroom space in the city’s financial district. All the latest technology was available. The coordinator was charming and funny, the … Read more
Most of us completely ignore the tone of our voice. Of course, we realize when our anger, or sarcasm, or impatience has had an impact on others. But on a day-to-day, moment-to-moment basis, we remain ignorant about how our tone is impacting our conversations. And … Read more
Our tone of voice is something we tend to take for granted. We often ignore it completely. And we have a tendency to deny its impact – how it can welcome and motivate others, or shut down and silence them. In fact, every time we … Read more
Nuance is definitely one of the most difficult skills of storyfinding. It requires us to be completely present in our conversations and intently listening, not only to words and sentences but to everything around those words and sentences. Next, we have to respond to what … Read more
Nuance is such an elegant, fancy word. It conjures up images of ballet and opera, poetry and classical music. And we might associate it with the work of great actors too, like Elizabeth Moss or Meryl Streep. Nuance is certainly connected with all these things. … Read more
Empathy is not only the champion of storyfinding but also the no-fail creator of trust, loyalty and clear communication. Why? Because recognizing and honouring the emotional content of any situation allows us to provide solutions that go far beyond the surface problems or challenges. Empathy … Read more
The details we can uncover about an individual or an organization through a website, a Google search or reviewing an internal file are all extremely valuable and they do support our ability to be a storyfinder. But often, they are only the tip of the … Read more
Storyfinding allows us to create communication and service excellence with both prospects and customers. The first element is curiosity, which is a HUGE topic. This video includes more information about curiosity, as well as examples of how it can be used … or not. Enjoy … Read more
“Curiosity is the engine of achievement.” Sir Ken Robinson Allowing curiosity to guide our conversations is the first step of storyfinding. With both prospects and customers, curiosity helps us clarify and deliver on expectations, reveal additional ways to serve and work together, and continually build … Read more
How do we become really good at something? Whether it is baking or golf or Minecraft, we all improve our skills by doing, by practicing. The same is true of sales. And we don’t need a special time or place to practice our sales skills. … Read more
It happens to all of us. We finish a conversation with a client and feel, well, unaccomplished. Perhaps the next steps aren’t clearly agreed upon. Or important items are completely forgotten and another conversation needs to be booked. It doesn’t have to be this way. … Read more
“Our job isn’t to tell customers everything all at once. It’s to make them curious to learn more.” – Bernadette Jiwa It isn’t easy to admit we talk too much. Sometimes we are unaware this is our challenge. Perhaps we’ve been taught, or assumed, that … Read more
“Communication is not saying something; communication is being heard.” – Frances Hesselbein We’ve all had the experience of speaking to someone and, much to our surprise and/or frustration, they don’t hear us at all. Even in a quiet setting, when we’ve chosen our words carefully, … Read more
One of the things I love about my work is its diversity. This past week I delivered webinars to global, North American, national and local audiences. Fun, right? What stood out for me was the similarity in the feedback on all of these presentations. The … Read more
It’s hard to take in that the world … the entire world … is sharing one event. While each country, culture, region is experiencing COVID-19 differently, and each individual is having unique reactions and responses, we are all being impacted by this pandemic at the … Read more
While it’s certainly exciting to find presents under a tree, there are hundreds of other ways to embrace the joy of this season. It will come as no surprise that one of mine includes phone conversations, while the other … well … it can be … Read more
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