The Phone Lady's Blog

b2b phone sales
In the summer before my last year of high school, I landed my first job that involved answering a telephone. It was in the administrative offices of an iron ore mine in Northern Ontario. This was 48 years ago, in 1975. It was a time … Read more
In case you’d like to listen to this blog post, you can enjoy my audio version (I start at the 14 second mark.). – listen here. This past week I answered a call from an unfamiliar number in Ontario. There was a cheerful woman at … Read more
Over the past 35 years, I’ve spent a lot of time reading resumes and interviewing candidates to fill proactive calling positions. It’s something my clients still ask me to do. And what was true in 1987 is still true today. Finding the right people is … Read more
It was January 2006 when I officially launched “The Phone Lady” brand. At that time, about 80% of my work was with sales teams, giving them the skills and confidence to pick up the phone and inspire great conversations. This work soon began to include … Read more
Forty years ago this month I made the decision to launch my own business. As a naïve 20-something there was so much I had to learn. The biggest lesson, and the most life-changing, was that I had to learn how to sell. When I look … Read more
Persistence remains a challenging topic for the business owners, entrepreneurs and salespeople who work with me. For some reason, persistence and pestering get intertwined and while the two words may start with the same letter, they are not at all alike. The word persistence comes … Read more
While sitting with a small group of committed, engaged and effective salespeople enjoying a lively discussion about how to inspire conversations, someone shared: “But it’s so hard when no matter what question you ask, they give you a one-word answer.” Someone else quickly added, “Yeah, I … Read more
With some frequency, people ask me, “What is today’s phone etiquette?” I always hesitate to answer. Maybe the word ‘etiquette’ makes me stumble. It comes from the Old French estiquette, meaning label or ticket, and refers to a tradition from the 1700s of small cards with … Read more
This past week, one of my coaching clients had an “aha moment” that will forever change her attitude to the phone calls she is required to make. She spoke to me about this revelation with such clarity that I need to share it with you … Read more
A coaching client recently expressed her dismay at not being provided the right contact name within a large organization. She was allowing this to impact her prospecting goals. Within minutes I had her back on track with the names of several individuals that could be … Read more
Assumptions are – and always have been – vital to our survival. Since ancient times we have made assumptions that have kept us alive, while hunting for food, exploring new territories … and building businesses. But they can also be harmful, especially to our businesses … Read more
We all procrastinate about something. Whether it relates to our finances, home repairs, writing projects or exercise, each of us has at least one thing we know we must do … but we don’t. (Housework tops my list!) While procrastination may simply be a natural human characteristic, … Read more
Declining revenue is one of the reasons entrepreneurs and salespeople contact me for one-to-one coaching. Many have made the common mistake of focusing so much time and attention on current clients, they have few, if any, prospects ready to become paying customers. I call this the … Read more
The most important outcome of speaking with a prospect – or existing client – is learning more about them. Our ability to serve is directly connected to how much we understand their needs, challenges and goals. Yet many times we end a phone conversation without … Read more
Losing control of a phone conversation is a challenge that often comes up in my coaching sessions and workshops. As a conversation expands, one or both parties bounce from topic to topic and the call ends without essential information being shared or the most crucial … Read more
There’s a direct relationship between the words we use on the phone and our ability to uncover new opportunities and increase our revenue. When your prospecting calls aren’t having the desired impact, examine the language you’re using. A quick edit can make a big difference. My friend … Read more
One of the first salary cheques I ever signed (back in 1988) was for an employee whose job seems a bit ridiculous today. She read magazines and newspapers, listened to specific radio and television programs, and provided me with detailed information on individuals I could … Read more
Before you get completely overwhelmed by even the thought of making a cold call, one of the things you need to do is take a few moments to determine what type of cold call suits your service or product. The task may be much less … Read more
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