I've spent 20 years teaching people to communicate. Phone anxiety has never been worse. I see it most often among younger employees entering the workforce, and the issue is more complicated than it seems. Find out more.
cold calling
Why do some voicemail messages result in a return call and others don’t? While there are many reasons, one of the biggest contributors to the unreturned call is the detailed message. The role of a detailed message is threefold: To provide information to someone you already know or are already … Read more
Cold calling does strike fear in the hearts of many professionals. Whether you’re making phone calls, sending an email, or connecting with someone on LinkedIn, you’re doing something that can feel uncomfortable: reaching out without an invitation. Yet the success of this approach continues to build trust, relationships and revenue. It is … Read more
Late on Wednesday afternoon, my business phone rang. Being “The Phone Lady”, I answered it. The person at the other end gave me their name, their company (one of Canada’s large telecoms), and verified my identity. My reply was immediate: “I’ll let you know right away that I’m not currently … Read more
In case you’d like to listen to this blog post, you can enjoy my audio version (I start at the 14 second mark.). – listen here. This past week I answered a call from an unfamiliar number in Ontario. There was a cheerful woman at the other end and the … Read more
It was January 2006 when I officially launched “The Phone Lady” brand. At that time, about 80% of my work was with sales teams, giving them the skills and confidence to pick up the phone and inspire great conversations. This work soon began to include customer service skills, how to … Read more
My dad was a great lover of comedy. Born in 1920, he grew up in the era of vaudeville and silent movies (where the piano player sat below the screen at the theatre and played the soundtrack!). I loved it when he shared these memories with me. When I was … Read more
A factor is an “influence that contributes to a result or outcome”. With our prospects and customers, we want our conversations to move everyone forward into decision making and deeper relationships. There are four factors we need to work with to make this happen. Understanding the back story, leaving messages … Read more
This oft-asked question came up in a workshop earlier this week when discussing how to leave effective voicemail messages: What should we say when the person’s instruction is to “leave a detailed message”? What is a detailed message today? What details should you leave to inspire a return call? With … Read more
This past week, one of my coaching clients had an “aha moment” that will forever change her attitude to the phone calls she is required to make. She spoke to me about this revelation with such clarity that I need to share it with you … and you need to … Read more
My friend and colleague Anita Kirkbride of Twirp Communications sent me a midday email last week with this subject line: I just received the worst cold call ever. I shudder when I hear this because shoddy salespeople allow long-held negative stereotypes to persist. Sales is a craft to both admire … Read more
One thing I tell everyone: “If you want to get better on the phone, use the phone more often and learn from each conversation.” How did that cold call make you feel? What were your reactions during that customer service experience? There’s something to be learned from every interaction, including a … Read more
Anxiety or fear of phone calls is not new, but is more pervasive as we spend less and less time using our phones to talk to people. One of the main reasons for this anxiety is: “How will the person I’m calling react when they pick up the phone?” In … Read more
We all procrastinate about something. Whether it relates to our finances, home repairs, writing projects or exercise, each of us has at least one thing we know we must do … but we don’t. (Housework tops my list!) While procrastination may simply be a natural human characteristic, it’s important to recognize that … Read more
In the winter of 1988 I had to find a solution to a big problem. The previous Fall, I had put a mortgage on our family home to start my first business and the revenue being generated was, optimistically, unreliable. In reality it was … non-existent. My husband was not … Read more
The most important outcome of speaking with a prospect – or existing client – is learning more about them. Our ability to serve is directly connected to how much we understand their needs, challenges and goals. Yet many times we end a phone conversation without learning anything new. Why is … Read more
Losing control of a phone conversation is a challenge that often comes up in my coaching sessions and workshops. As a conversation expands, one or both parties bounce from topic to topic and the call ends without essential information being shared or the most crucial questions being asked. How can … Read more
Massive competition is something many entrepreneurs and salespeople face every day. Those in real estate or insurance are good examples, but it also applies to those in software, selling customer relationship management or accounting systems. When you know you are one of many, how do you get your prospect’s attention? This … Read more
There’s a direct relationship between the words we use on the phone and our ability to uncover new opportunities and increase our revenue. When your prospecting calls aren’t having the desired impact, examine the language you’re using. A quick edit can make a big difference. My friend and colleague, Peggy Issenman, agreed … Read more
One of the first salary cheques I ever signed (back in 1988) was for an employee whose job seems a bit ridiculous today. She read magazines and newspapers, listened to specific radio and television programs, and provided me with detailed information on individuals I could cold call. Every morning I’d find … Read more
Before you get completely overwhelmed by even the thought of making a cold call, one of the things you need to do is take a few moments to determine what type of cold call suits your service or product. The task may be much less intimidating than you think, depending … Read more
“Opening is the new closing.” Anthony Iannarino When this quote appeared on my computer screen last week … well, I wasn’t sure what to do first. I recognized the truth of these five words instantly and can’t deny that I fought back a wee bit of “I wish I’d said … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)
Remember party lines? Switchboards? Yellow Pages? The traditional telephone is almost gone, but its cultural impact deserves a ringing endorsement. Mary Jane weighs in.
A fresh phone hell in the office: Younger workers who don’t say hello when they answer a call need to know it’s a problem. Mary Jane weighs in on generational phone challenges - read here.
Bosses and employees are wrestling over whether voice calls have a place in the hybrid era. The Wall Street Journal recently spoke to Mary Jane. Find out more here.
22 Minutes correspondent Brandon Hackett figures out which end is up on this thing called a telephone, with help from The Phone Lady. Watch Telephone Lessons for Millennials.