customer loyalty
This past week, I spent the afternoon with a group of energetic business owners. We worked together to design each company’s approach to customer service. One of the reactions that resulted from our work was, as one participant put it, “I’m realizing I don’t know exactly what our clients are … Read more
Spotify became my music platform of choice several years ago. While I was hesitant at first, I have no regrets. Setting up our household account took a bit of time. I was delighted to find and put in our library the majority of the artists and albums that have created … Read more
In the past 12 months, I’ve experienced a substantial increase in requests for customized reception and customer service training. And I say “yes” as quickly and as often as possible. My interest in phone communication was sparked early in childhood, by the major role the phone played in my small-town-Northern-Ontario … Read more
This past week I’ve had two customer experiences that left me frustrated, sad and … briefly considering taking my business elsewhere. One was with my optician. This past August marked my 23rd year as their customer. In person, all of the staff are energetic. They always create a truly personal … Read more
My post of March 10 created feedback and debate, not only here on my website but on social platforms. Similar to most creators of a regular blog, I was thrilled this happened. Not only that, I learned a lot from the ensuing discussion that will directly impact the content I … Read more
When it comes to creating a great experience for our customers, we need to ask the question, “What do our customers want?” Delivering service based on their expectations is key to our success. Fortunately, there are companies out there crunching the numbers for us and providing valuable insights. What statistics … Read more
Two years ago a Toronto-based client introduced me to their downtown hotel of choice. I deeply appreciated both the atmosphere and the service I received. Since then, whether in the city for work or personal reasons, I’ve stayed at this hotel. So I was very comfortable and confident when, working … Read more
Years ago, one of my most loyal clients asked me to deliver a workshop on a topic with which I had minimal expertise. When I declined, they asked me to find the right facilitator. And I did. She is Denise Williams, owner of Customer Service Consulting. She did an excellent … Read more
The word “loyalty” has become strongly associated with marketing activities. There are loyalty cards and programs. There are special offers and prizes. Loyalty is something businesses strive to capture, yet, as illustrated in a recent post, don’t always know how to retain. Perhaps that’s because loyalty thrives beyond our marketing … Read more
In 1988 my oldest stepdaughter was attending university, paying rent, working part-time and pursuing a singing career. Money was tight, to say the least, and it was definitely time for her to have her first credit card. My advice? The same card I was using which, at the time, was … Read more
I have a bill on my desk that is twice what I expected. It arrived from my accounting software company several months ago. Because I have this company set up for monthly auto payments, this large bill has already been paid … even though I have no knowledge of the … Read more
While there are many things about business travel that are a bit tedious, I do enjoy staying in a lovely hotel room; I put effort into making wise choices. But recent visits to a much-cherished hotel delivered some unexpected surprises and a powerful reminder of the importance of staying on brand. What were the surprises … Read more
To learn more about her target market and to better understand an existing customer, one of my coaching clients took a deep breath, picked up the phone and inspired an amazing conversation by asking, “Why do you continue to work with me?” What response did she receive to this question? … Read more
One of the biggest shifts in phone communication is that we are all accepting calls less often. While this does help us avoid inappropriate and pushy sales pitches, it also means we miss out on some amazing opportunities and excellent service. Take for example a call my friend and colleague, … Read more
Last week I baked a cake to celebrate a friend’s 90th birthday. While I was decorating it, I realized that my ability to create a CHOCOLATE PECAN TORTE recipe and my phone skills have something in common, something simple that anyone can do to give themselves both confidence and positive, reliable … Read more
On one of my recent business trips, I had limited choices for flights back to Halifax and I ended up choosing a very early morning flight – 5:40 am to be exact. Yikes! Several people familiar with this flight assured me that a one-hour window was more than sufficient in … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)