Mary Jane shares her wisdom on lead generation, lead follow-up, and sales strategy on this podcast.
The Phone Lady's Blog
prospecting
The details we can uncover about an individual or an organization through a website, a Google search or reviewing an internal file are all extremely valuable and they do support our ability to be a storyfinder. But often, they are only the tip of the … Read more
Several weeks ago Allison Smith of Dandelion Digital approached me with this question: Do you have resources on how to do this diligent research of ideal prospects? Since I did not have a downloadable resource to share with her (yes, this is now on the “to … Read more
For many businesses and individuals, the plan they created earlier this year to reach their financial goals is now obsolete. And with so many unknowns still in play, likely for some time to come, it can be difficult to create a new plan that delivers … Read more
My dad was a great lover of comedy. Born in 1920, he grew up in the era of vaudeville and silent movies (where the piano player sat below the screen at the theatre and played the soundtrack!). I loved it when he shared these memories … Read more
Almost every small business owner I’ve worked with starts out keeping track of prospects using a spreadsheet. They carefully choose and set up the columns. Then they add to it weekly, sometimes daily, listing all the people they’ve spoken to and a bit of information … Read more
In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the … Read more
It was October 13 – my birthday. I was seated at a candle-lit table at the rotating restaurant in the Calgary Tower with my beautiful mom and a view of the entire city. The next day she would be dropping me off at a huge … Read more
When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use … Read more
Whenever I work with entrepreneurs I ask them: “What is your first and most important responsibility?” The popular answer is “make money”, and of course this is vital. But at the top of the priority list is … letting your target market know you exist. … Read more
As a tool for improving phone conversations, artificial intelligence was sitting in a distant corner of my priority list, until Krystal Hobbs introduced me to Jim Brown who interviewed me on his podcast Sales Tuners which was heard by Richard Smith of Refract.ai who called … Read more
My phone rang last Wednesday at 4:08 pm, just as I was settling in to do some prospecting calls. It was my colleague and friend Steve Foran, CEO of Gratitude at Work. It’s always great to talk with Steve; he’s incredibly energetic, knowledgeable and generous. But … Read more
A coaching client recently expressed her dismay at not being provided the right contact name within a large organization. She was allowing this to impact her prospecting goals. Within minutes I had her back on track with the names of several individuals that could be … Read more
Last week I baked a cake to celebrate a friend’s 90th birthday. While I was decorating it, I realized that my ability to create a CHOCOLATE PECAN TORTE recipe and my phone skills have something in common, something simple that anyone can do to give themselves … Read more
We all procrastinate about something. Whether it relates to our finances, home repairs, writing projects or exercise, each of us has at least one thing we know we must do … but we don’t. (Housework tops my list!) While procrastination may simply be a natural human characteristic, … Read more
Communicating effectively on the phone is a skill and, as with any skill, improvement comes with practice and honest critique. What’s great about the phone is you can be your own best coach by recording a few of your calls, listening carefully, and making changes … Read more
In the winter of 1988 I had to find a solution to a big problem. The previous Fall, I had put a mortgage on our family home to start my first business and the revenue being generated was, optimistically, unreliable. In reality it was … … Read more
What if I told you that by simply asking a question, you can capture the full attention and focus of your audience? And what if I also said that asking questions can predict future behaviour? I’m guessing a few of you would think I’ve exchanged … Read more
The most important outcome of speaking with a prospect – or existing client – is learning more about them. Our ability to serve is directly connected to how much we understand their needs, challenges and goals. Yet many times we end a phone conversation without … Read more
It does seem logical to communicate with a prospect or client in the same way they’ve communicated with us (i.e. they send us an email, we answer by email, etc.) but experience has taught me, many times, this is often not the best choice. Every medium … Read more
LinkedIn is a very valuable tool for me. I interact with it in some way everyday – connecting with clients, researching prospects, reading business news, and learning from people all around the world. These are standard things that most of us do on LinkedIn. I’d … Read more
Do you recognize this situation? You meet with a potential new client and have a great discussion. They are honest and open about their challenges; you present thoughtful and well-received ideas for possible solutions. They request a proposal and follow up. You deliver the proposal … Read more
Massive competition is something many entrepreneurs and salespeople face every day. Those in real estate or insurance are good examples, but it also applies to those in software, selling customer relationship management or accounting systems. When you know you are one of many, how do you … Read more
There’s a direct relationship between the words we use on the phone and our ability to uncover new opportunities and increase our revenue. When your prospecting calls aren’t having the desired impact, examine the language you’re using. A quick edit can make a big difference. My friend … Read more
One of the first salary cheques I ever signed (back in 1988) was for an employee whose job seems a bit ridiculous today. She read magazines and newspapers, listened to specific radio and television programs, and provided me with detailed information on individuals I could … Read more
“Opening is the new closing.” Anthony Iannarino When this quote appeared on my computer screen last week … well, I wasn’t sure what to do first. I recognized the truth of these five words instantly and can’t deny that I fought back a wee bit … Read more
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CRTC has recently taken new steps to fight fraud calls and phone scams. Read (and listen) to what Mary Jane has to say about this problem.
Episode featuring The Phone Lady - watch Telephone Lessons for Millennials.
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