The Phone Lady's Blog

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prospecting

The Logic of Employing Empathy

By Mary Jane Copps | October 24, 2021
woman talking on the phone

The details we can uncover about an individual or an organization through a website, a Google search or reviewing an internal file are all extremely valuable and they do support our ability to be a storyfinder. But often, they are only the tip of the … Read more

How Will Allison Inspire Conversation? Case Study Part II

By Mary Jane Copps | June 6, 2020
woman speaking on the phone

Several weeks ago Allison Smith of Dandelion Digital approached me with this question: Do you have resources on how to do this diligent research of ideal prospects? Since I did not have a downloadable resource to share with her (yes, this is now on the “to … Read more

7 Steps to Rejuvenate Your Sales Plan

By Mary Jane Copps | May 16, 2020
using calculator

For many businesses and individuals, the plan they created earlier this year to reach their financial goals is now obsolete. And with so many unknowns still in play, likely for some time to come, it can be difficult to create a new plan that delivers … Read more

Serious About Creating Consistent Revenue? You Need CRM Software, Not a Spreadsheet!

By Mary Jane Copps | January 31, 2020
man talking on the phone while checking his laptop

Almost every small business owner I’ve worked with starts out keeping track of prospects using a spreadsheet. They carefully choose and set up the columns. Then they add to it weekly, sometimes daily, listing all the people they’ve spoken to and a bit of information … Read more

A Hockey Legend’s Inspiration

By Mary Jane Copps | December 7, 2019
making a sales call

In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the … Read more

Your Job Search Super Power – Step 2: Making Your Company List

By Miriam Jobin | August 4, 2019
logging into LinkedIn

It was October 13 – my birthday. I was seated at a candle-lit table at the rotating restaurant in the Calgary Tower with my beautiful mom and a view of the entire city. The next day she would be dropping me off at a huge … Read more

What’s With Persistence?

By Mary Jane Copps | December 9, 2018

When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use … Read more

Our #1 Responsibility as Entrepreneurs & Salespeople

By Mary Jane Copps | September 22, 2018

Whenever I work with entrepreneurs I ask them: “What is your first and most important responsibility?” The popular answer is “make money”, and of course this is vital. But at the top of the priority list is … letting your target market know you exist. … Read more

What I’m Using: Refract.ai

By Mary Jane Copps | July 7, 2018

As a tool for improving phone conversations, artificial intelligence was sitting in a distant corner of my priority list, until Krystal Hobbs introduced me to Jim Brown who interviewed me on his podcast Sales Tuners which was heard by Richard Smith of Refract.ai who called … Read more

It’s 2018 – Stop Selling Like It’s 1989!

By Mary Jane Copps | January 28, 2018

Miserable winter weather recently had me juggling my schedule, allowing me to spend the day in my office. It turned into one of those awesome days of zipping through email, checking items off a to-do list, and generally feeling fabulously efficient. So when my phone … Read more

What Prospects Think When You Don’t Follow Up

By Mary Jane Copps | October 1, 2017
businessman waiting for meeting

My phone rang last Wednesday at 4:08 pm,  just as I was settling in to do some prospecting calls. It was my colleague and friend Steve Foran, CEO of Gratitude at Work. It’s always great to talk with Steve; he’s incredibly energetic, knowledgeable and generous. But … Read more

How to Find Your “Who”

By Mary Jane Copps | August 6, 2017

A coaching client recently expressed her dismay at not being provided the right contact name within a large organization. She was allowing this to impact her prospecting goals. Within minutes I had her back on track with the names of several individuals that could be … Read more

What Do Cakes and Phone Calls Have in Common?

By Mary Jane Copps | May 6, 2017

Last week I baked a cake to celebrate a friend’s 90th birthday. While I was decorating it, I realized that my ability to create a CHOCOLATE PECAN TORTE recipe and my phone skills have something in common, something simple that anyone can do to give themselves … Read more

6 Steps to Get You On The Phone!

By Mary Jane Copps | April 23, 2017

We all procrastinate about something. Whether it relates to our finances, home repairs, writing projects or exercise, each of us has at least one thing we know we must do … but we don’t. (Housework tops my list!) While procrastination may simply be a natural human characteristic, … Read more

5 Simple Steps To An Excellent Conversation

By Mary Jane Copps | April 9, 2017

Communicating effectively on the phone is a skill and, as with any skill, improvement comes with practice and honest critique. What’s great about the phone is you can be your own best coach by recording a few of your calls, listening carefully, and making changes … Read more

Are You A Reluctant Salesperson? Own Your Value!

By Mary Jane Copps | March 25, 2017

In the winter of 1988 I had to find a solution to a big problem. The previous Fall, I had put a mortgage on our family home to start my first business and the revenue being generated was, optimistically, unreliable. In reality it was … … Read more

The Secret Power of Questions

By Mary Jane Copps | March 12, 2017

What if I told you that by simply asking a question, you can capture the full attention and focus of your audience? And what if I also said that asking questions can predict future behaviour? I’m guessing a few of you would think I’ve exchanged … Read more

Fewer Words, More Conversation

By Mary Jane Copps | March 5, 2017

The most important outcome of speaking with a prospect – or existing client – is learning more about them. Our ability to serve is directly connected to how much we understand their needs, challenges and goals. Yet many times we end a phone conversation without … Read more

As the Expert, You Choose What’s Best

By Mary Jane Copps | February 4, 2017

It does seem logical to communicate with a prospect or client in the same way they’ve communicated with us (i.e. they send us an email, we answer by email, etc.) but experience has taught me, many times, this is often not the best choice. Every medium … Read more

When You Add A Phone Call …

By Mary Jane Copps | January 29, 2017

LinkedIn is a very valuable tool for me. I interact with it in some way everyday – connecting with clients, researching prospects, reading business news, and learning from people all around the world. These are standard things that most of us do on LinkedIn. I’d … Read more

One Simple Step to Increase Follow-Up Success

By Mary Jane Copps | January 8, 2017

Do you recognize this situation? You meet with a potential new client and have a great discussion. They are honest and open about their challenges; you present thoughtful and well-received ideas for possible solutions. They request a proposal and follow up. You deliver the proposal … Read more

The Simplest Way to Increase Sales

By Mary Jane Copps | December 4, 2016

Since attending Dreamforce in October, I’ve received dozens of sales calls and even more prospecting emails … and I’m grateful. Each of these has provided me with valuable insight into why some companies, both large and small, are struggling to meet their sales goals. Here … Read more

Crowded Marketplace? Share Your Truth!

By Mary Jane Copps | November 20, 2016

Massive competition is something many entrepreneurs and salespeople face every day. Those in real estate or insurance are good examples, but it also applies to those in software, selling customer relationship management or accounting systems. When you know you are one of many, how do you … Read more

Reframe the Challenge; Create the Best Question

By Mary Jane Copps | November 13, 2016

There’s a direct relationship between the words we use on the phone and our ability to uncover new opportunities and increase our revenue. When your prospecting calls aren’t having the desired impact, examine the language you’re using. A quick edit can make a big difference. My friend … Read more

Ignorant Sales Calls Alienate Potential Customers

By Mary Jane Copps | November 6, 2016

One of the first salary cheques I ever signed (back in 1988) was for an employee whose job seems a bit ridiculous today. She read magazines and newspapers, listened to specific radio and television programs, and provided me with detailed information on individuals I could … Read more

Who’s On Your “Hot List”?

By Mary Jane Copps | September 24, 2016

Whether you are an entrepreneur building your business or a salesperson working towards making (or exceeding) budget, maintaining a “hot list” is essential to success. Simply put, a hot list contains the names of prospects that you believe are going to become customers, and it … Read more

The Language of Grief

By Mary Jane Copps | September 18, 2016

At a conference in mid-August I had the priviledge of attending a presentation by Amy Florian, CEO of Corgenius. A powerful, engaging speaker she provided everyone in the audience with a new and invaluable understanding of the language of death. I’m honoured that she has … Read more

Fewer Conversations = More Sales?

By Mary Jane Copps | September 11, 2016
woman talking on the phone

“Opening is the new closing.” Anthony Iannarino When this quote appeared on my computer screen last week … well, I wasn’t sure what to do first. I recognized the truth of these five words instantly and can’t deny that I fought back a wee bit … Read more

Ready, Set, Crunch … The Numbers You Need for Year-End Success

By Mary Jane Copps | September 4, 2016

Wow … what a crazy August it’s been for The Phone Lady. I’ve had the honour of attending a conference in Iowa, working with very energetic sales and customer service teams in Toronto and travelling to all  four Atlantic provinces in four days to share phone communication … Read more

Mary Jane shares her wisdom on lead generation, lead follow-up, and sales strategy on this podcast.
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CRTC has recently taken new steps to fight fraud calls and phone scams. Read (and listen) to what Mary Jane has to say about this problem.
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Episode featuring The Phone Lady - watch Telephone Lessons for Millennials.
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Some on Wall Street are hanging up on voicemail. See what The Phone Lady has to say.