The Phone Lady's Blog

research
One specific spring day in 1980 was my biggest teacher in terms of preparation. Along with hundreds of other students, I’m in John P. Robarts Research Library (one of my very favourite places) at the University of Toronto. It’s one of those crunch times – … Read more
Last week Allison Smith read my post very carefully and responded with this question: Do you have resources on how to do this diligent research of ideal prospects? So … she’s become our first case study on how to reach your ideal target market. Allison owns Dandelion … Read more
Can you think of a company that is not yet online? Neither can I because very few exist. And this is good news because you can now easily gather all the necessary details to craft the perfect pitch for when you call your potential employer. … Read more
To learn more about her target market and to better understand an existing customer, one of my coaching clients took a deep breath, picked up the phone and inspired an amazing conversation by asking, “Why do you continue to work with me?” What response did … Read more
What if I told you that by simply asking a question, you can capture the full attention and focus of your audience? And what if I also said that asking questions can predict future behaviour? I’m guessing a few of you would think I’ve exchanged … Read more
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