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The Phone Lady's Blog

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sales process

Serious About Creating Consistent Revenue? You Need CRM Software, Not a Spreadsheet!

By Mary Jane Copps | January 31, 2020
man talking on the phone while checking his laptop

Almost every small business owner I’ve worked with starts out keeping track of prospects using a spreadsheet. They carefully choose and set up the columns. Then they add to it weekly, sometimes daily, listing all the people they’ve spoken to and a bit of information … Read more

7 Ways to Showcase Your Persistence

By Mary Jane Copps | January 18, 2020

To reach your financial goal, build your business and create consistent revenue, you must embrace persistence. In last week’s post, I used a couple of different dictionaries to create a simple comparison between persistence and pestering and shared with you the value of continuing to reach … Read more

How Persistence Builds Trust

By Mary Jane Copps | January 11, 2020
sales manager speaking on the phone

Persistence remains a challenging topic for the business owners, entrepreneurs and salespeople who work with me. For some reason, persistence and pestering get intertwined and while the two words may start with the same letter, they are not at all alike. The word persistence comes … Read more

A Hockey Legend’s Inspiration

By Mary Jane Copps | December 7, 2019
making a sales call

In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the … Read more

It’s Time To Be “Camera Ready”

By Mary Jane Copps | November 3, 2019
laptop on desk

There’s a vague image in my mind of standing in the middle of our high-ceilinged, converted-industrial-space office at Adelaide and Spadina in Toronto listening to a news story about future technologies. I’m guessing this was the mid-90s and the newscaster was saying that soon all … Read more

Please … Remind Me!

By Mary Jane Copps | June 23, 2019

Many of us worry about whether we are “pestering” our prospects and clients. They agree to a follow-up conversation but when should we call? And how often? Two recent events provided me with answers to these questions and they may eliminate these concerns for you … Read more

What’s Your Post-Sale Process?

By Mary Jane Copps | March 3, 2019

There’s no doubt that it’s great to make a sale. Tons of work and effort go into the moment when a prospect finally becomes a paying customer, so it’s definitely something to celebrate but … what comes next? Do you know? Does it bring value … Read more

Options vs Opinions

By Mary Jane Copps | January 13, 2019

As business owners, salespeople and customer service reps, our job is to create the clearest communication possible. Yet we often confuse, and sometimes alienate, clients and prospects when we present their options tangled up with our opinions. How do options and opinions get tangled up … Read more

What’s With Persistence?

By Mary Jane Copps | December 9, 2018

When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use … Read more

What I’m Thinking About: Loyalty

By Mary Jane Copps | September 30, 2018

The word “loyalty” has become strongly associated with marketing activities. There are loyalty cards and programs. There are special offers and prizes. Loyalty is something businesses strive to capture, yet, as illustrated in a recent post, don’t always know how to retain. Perhaps that’s because … Read more

Consistent Revenue = Foundation, Follow Up and Feedback

By Mary Jane Copps | September 24, 2017

Last week I connected with a dear friend and former colleague, Wendell Waldron. Wendell was my all-time best salesperson at my first company, Media Link Inc., and he’s currently a partner with Influence Online Marketing. Our conversation focused on challenges faced by every salesperson and … Read more

Think BIG for Client Retention

By Mary Jane Copps | August 27, 2017

Recently an entrepreneur I coach was feeling defeated by the loss of a long-time corporate client in Montreal. Persistent phone follow up had resulted in receiving an impersonal email saying the firm’s current focus was working with Quebec-based trainers. But she knew her work was … Read more

A Tale of 3 Assumptions

By Mary Jane Copps | July 16, 2017

Assumptions are – and always have been – vital to our survival. Since ancient times we have made assumptions that have kept us alive, while hunting for food, exploring new territories  … and building businesses. But they can also be harmful, especially to our businesses … Read more

As the Expert, You Choose What’s Best

By Mary Jane Copps | February 4, 2017

It does seem logical to communicate with a prospect or client in the same way they’ve communicated with us (i.e. they send us an email, we answer by email, etc.) but experience has taught me, many times, this is often not the best choice. Every medium … Read more

The Simplest Way to Increase Sales

By Mary Jane Copps | December 4, 2016

Since attending Dreamforce in October, I’ve received dozens of sales calls and even more prospecting emails … and I’m grateful. Each of these has provided me with valuable insight into why some companies, both large and small, are struggling to meet their sales goals. Here … Read more

Random Actions vs Clear Process

By Mary Jane Copps | November 23, 2014

Defining a sales process –  and being disciplined about it –  is a common challenge for both salespeople and entrepreneurs. I want to offer a solution so you can meet – or exceed – your sales goals for 2015.  I’ve designed a new one-day workshop – Create Consistent … Read more

We can now curate who we talk to in a way that wasn’t thinkable when a bulky landline phone rang with anonymous urgency. Listen in here.
CBCs-The-Current
CRTC has recently taken new steps to fight fraud calls and phone scams. Read (and listen) to what Mary Jane has to say about this problem.
Cold Calls: The Psychology Behind the Human Voice - listen to this podcast featuring The Phone Lady.
This Hour Has 22 Minutes
Episode featuring The Phone Lady - watch Telephone Lessons for Millennials.
The Wall Street Journal.
Some on Wall Street are hanging up on voicemail. See what The Phone Lady has to say.