sales strategy
In the past year, I’ve been a prospect—and ultimately a purchaser—fairly often. I’ve been making some major home repairs, replacing important technology, and interviewing suppliers for things I plan to do in the near future. Throughout each meeting and conversation, my curiosity is fully engaged. My awareness is not only … Read more
Late on Wednesday afternoon, my business phone rang. Being “The Phone Lady”, I answered it. The person at the other end gave me their name, their company (one of Canada’s large telecoms), and verified my identity. My reply was immediate: “I’ll let you know right away that I’m not currently … Read more
This past week the word ‘collaboration’ has been on my mind. It applies to many of the challenges our world is facing today. Where I live, the provincial and municipal governments, which should be vibrant examples of partnership, are tragically miscommunicating about one of our most urgent problems – homelessness. … Read more
As the long summer days of August come to an end, my new role as a sales development representative with a learning and development company is in full swing. In my previous update, I was excited to have just completed my very first sales call and had a positive conversation … Read more
“You’re trying to sell to Fortune 500 companies?? And you’re doing this all by yourself, with NO experience? WOW, I couldn’t imagine being thrown more into the deep end than that!” I was on a call with a sales professional I had connected with after reading his book, and he … Read more
I’m pleased to introduce you to Tegan Samija. With a series of posts, she’s going to share with us, in real-time, how she navigates learning to sell … everything from picking up the phone, speaking with potential clients and booking meetings. I’m joining her on this journey as her occasional … Read more
In case you’d like to listen to this blog post, you can enjoy my audio version (I start at the 14 second mark.). – listen here. This past week I answered a call from an unfamiliar number in Ontario. There was a cheerful woman at the other end and the … Read more
Did you know that curiosity can help us overcome a fear or anxiety? That it can show us a way to navigate stressful situations? Neither did I … until recently. While scrolling through available audiobooks on business topics at my local library, a particular title caught my attention. With no … Read more
Throughout my 17 years as The Phone Lady, I’ve preached the value of consistent follow up. We do the work of listening to our clients and creating proposals or quotes in a timely manner. We also need to do the work of learning from their feedback and hearing their answer. … Read more
One of the biggest privileges I have as The Phone Lady is listening to my clients’ conversations. It’s amazing to be trusted with such an intimate task. This allows me to fully customize my training and coaching, and supports my ability to produce desired results quickly. It also reveals trends … Read more
When I sat down in September 2021 and planned out how I would write about and share the skills of storyfinding, humility wasn’t even on the list. I added it about six weeks ago and, much to my disappointment, I can’t remember what inspired this addition – at least not … Read more
Creating excellence demands that we explore expectations – our own and those of our prospects, clients and customers. We come to every conversation and meeting with some level of expectation. Recognizing this – and setting these aside – is a life-long, necessary practice. Without this ability, our expectations act like … Read more
Expectations are ever-present. From the moment we begin each day, we bring our own expectations to each experience and task. Even as I write this, I am influenced by my expectation that it will be completed within the hour. Our prospects and clients also have expectations. Influenced by our reputation, … Read more
Inspiring the trust of others is not a small task. It’s something quite … monumental, that moment when another human being gifts you their trust. Trust is essential to the successful growth and longevity of our businesses and yet most of us don’t give this much thought or attention. In … Read more
One specific spring day in 1980 was my biggest teacher in terms of preparation. Along with hundreds of other students, I’m in John P. Robarts Research Library (one of my very favourite places) at the University of Toronto. It’s one of those crunch times – when there are exams to … Read more
When you make sales calls, to prospects, referrals or existing customers, you likely have an outcome in mind. Perhaps you believe it will be an immediate sale. Or maybe you are aiming to strengthen and expand an existing relationship. Or maybe you want to begin what you know will be … Read more
When it comes to things I’ve done to build my business, I’ve certainly spent a lot of time doing the wrong things. Some of them have been things that are perfect for other businesses but not right for me. Building online courses is top of mind. There are entrepreneurs that … Read more
How do we become really good at something? Whether it is baking or golf or Minecraft, we all improve our skills by doing, by practicing. The same is true of sales. And we don’t need a special time or place to practice our sales skills. We can do it anytime. … Read more
Recently a dear friend and colleague approached me looking for some sales advice. She was concerned about a potential client’s reaction – or lack of reaction – to a proposal she’d sent. She believed it was exactly what the potential client wanted, and needed. So why hadn’t an enthusiastic “yes” … Read more
In mid-January, while doing errands early on a Saturday morning, I listened to a radio interview with a family living in lockdown in Wuhan, China. While they were well organized and optimistic, the strain was clear in their voices. At the time, I was foolish enough to think to myself, … Read more
In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the latest revelations about the off-rink … Read more
Welcome to September! While it does have that “fresh start” feeling, it’s important to recognize that, for most of us (depending on your work week and upcoming vacation days), there are approximately 77 days until year-end. January has that “I have a whole year” feeling; September is “crunch time”. You … Read more
Are you responsible for meeting a revenue goal this year? Well, depending on your vacation plans for the rest of this summer, and allowing for Thanksgiving and Christmas, you have about 100 days left in 2019 to reach that goal. I’m not saying this to increase your stress level but … Read more
In 2009, when I decided to experiment with something called “blogging”, all the pundits said I shouldn’t post on a Sunday. Sunday, apparently, was the worst possible day; no one opened and read blogs on Sunday. But, for a variety of reasons, it worked for me. It allowed me to … Read more
When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use and the stories those words … Read more
Recently an entrepreneur I coach was feeling defeated by the loss of a long-time corporate client in Montreal. Persistent phone follow up had resulted in receiving an impersonal email saying the firm’s current focus was working with Quebec-based trainers. But she knew her work was unique and already of proven … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)