sales strategy

How Do You Audit Your Sales Process?

By Mary Jane Copps | June 15, 2024

In the past year, I’ve been a prospect—and ultimately a purchaser—fairly often. I’ve been making some major home repairs, replacing important technology, and interviewing suppliers for things I plan to do in the near future. Throughout each meeting and conversation, my curiosity is fully engaged. My awareness is not only … Read more

Creating a Cold Call that Works

By Mary Jane Copps | May 11, 2024

Late on Wednesday afternoon, my business phone rang. Being “The Phone Lady”, I answered it. The person at the other end gave me their name, their company (one of Canada’s large telecoms), and verified my identity. My reply was immediate: “I’ll let you know right away that I’m not currently … Read more

How Are You Collaborating?

By Mary Jane Copps | October 28, 2023

This past week the word ‘collaboration’ has been on my mind. It applies to many of the challenges our world is facing today. Where I live, the provincial and municipal governments, which should be vibrant examples of partnership, are tragically miscommunicating about one of our most urgent problems – homelessness. … Read more

Adventures in Sales #3: Gaining Momentum and Staying Curious

By Tegan Samija | August 26, 2023

As the long summer days of August come to an end, my new role as a sales development representative with a learning and development company is in full swing. In my previous update, I was excited to have just completed my very first sales call and had a positive conversation … Read more

Adventures in Sales #2: Losing and Regaining Confidence

By Tegan Samija | July 22, 2023

“You’re trying to sell to Fortune 500 companies?? And you’re doing this all by yourself, with NO experience? WOW, I couldn’t imagine being thrown more into the deep end than that!” I was on a call with a sales professional I had connected with after reading his book, and he … Read more

Adventures in Sales: Getting Started as a 28-Year-Old Sales Newbie

By Mary Jane Copps | June 11, 2023

I’m pleased to introduce you to Tegan Samija. With a series of posts, she’s going to share with us, in real-time, how she navigates learning to sell … everything from picking up the phone, speaking with potential clients and booking meetings. I’m joining her on this journey as her occasional … Read more

Ignorance Shatters Sales Skills

By Mary Jane Copps | May 13, 2023

In case you’d like to listen to this blog post, you can enjoy my audio version (I start at the 14 second mark.). – listen here. This past week I answered a call from an unfamiliar number in Ontario. There was a cheerful woman at the other end and the … Read more

Getting Curious About Curiosity

By Mary Jane Copps | April 28, 2023

Did you know that curiosity can help us overcome a fear or anxiety? That it can show us a way to navigate stressful situations? Neither did I … until recently. While scrolling through available audiobooks on business topics at my local library, a particular title caught my attention. With no … Read more

Opportunity Needs You to Get Gritty

By Mary Jane Copps | April 15, 2023

Throughout my 17 years as The Phone Lady, I’ve preached the value of consistent follow up. We do the work of listening to our clients and creating proposals or quotes in a timely manner. We also need to do the work of learning from their feedback and hearing their answer. … Read more

Wish I’d Said That!

By Mary Jane Copps | October 22, 2022

From time to time, my inbox has been like my kitchen junk drawer. You know what I mean – a destination for things I’m sure I’ll need at some point. Yet, also like that drawer, I rarely take the time to investigate the items I’ve thoughtfully saved. Not so this … Read more

How Are You Selling?

By Mary Jane Copps | April 23, 2022

One of the biggest privileges I have as The Phone Lady is listening to my clients’ conversations. It’s amazing to be trusted with such an intimate task. This allows me to fully customize my training and coaching, and supports my ability to produce desired results quickly. It also reveals trends … Read more

Humility: The Foundation of Storyfinding

By Mary Jane Copps | April 9, 2022

When I sat down in September 2021 and planned out how I would write about and share the skills of storyfinding, humility wasn’t even on the list. I added it about six weeks ago and, much to my disappointment, I can’t remember what inspired this addition – at least not … Read more

Exploring Expectations

By Mary Jane Copps | March 25, 2022

Creating excellence demands that we explore expectations – our own and those of our prospects, clients and customers. We come to every conversation and meeting with some level of expectation. Recognizing this – and setting these aside – is a life-long, necessary practice. Without this ability, our expectations act like … Read more

Exposing Every Expectation

By Mary Jane Copps | March 20, 2022

Expectations are ever-present. From the moment we begin each day, we bring our own expectations to each experience and task. Even as I write this, I am influenced by my expectation that it will be completed within the hour. Our prospects and clients also have expectations. Influenced by our reputation, … Read more

Tales About Trust

By Mary Jane Copps | March 13, 2022

Inspiring the trust of others is not a small task. It’s something quite … monumental, that moment when another human being gifts you their trust. Trust is essential to the successful growth and longevity of our businesses and yet most of us don’t give this much thought or attention. In … Read more

3 Steps to Prepare for Storyfinding

By Mary Jane Copps | October 9, 2021

One specific spring day in 1980 was my biggest teacher in terms of preparation. Along with hundreds of other students, I’m in John P. Robarts Research Library (one of my very favourite places) at the University of Toronto. It’s one of those crunch times – when there are exams to … Read more

Sales Communication That Inspires Conversation

By Mary Jane Copps | August 14, 2021

When you make sales calls, to prospects, referrals or existing customers, you likely have an outcome in mind. Perhaps you believe it will be an immediate sale. Or maybe you are aiming to strengthen and expand an existing relationship. Or maybe you want to begin what you know will be … Read more

Top Sales Skill #4 … and How to Practice It

By Mary Jane Copps | May 22, 2021

When it comes to things I’ve done to build my business, I’ve certainly spent a lot of time doing the wrong things. Some of them have been things that are perfect for other businesses but not right for me. Building online courses is top of mind. There are entrepreneurs that … Read more

Top Three Sales Skills and How To Practice Them

By Mary Jane Copps | April 24, 2021

How do we become really good at something? Whether it is baking or golf or Minecraft, we all improve our skills by doing, by practicing. The same is true of sales. And we don’t need a special time or place to practice our sales skills. We can do it anytime. … Read more

Strengthen Your Sales Process: Your Discovery Call

By Mary Jane Copps | February 13, 2021

Recently a dear friend and colleague approached me looking for some sales advice. She was concerned about a potential client’s reaction – or lack of reaction – to a proposal she’d sent. She believed it was exactly what the potential client wanted, and needed. So why hadn’t an enthusiastic “yes” … Read more

4 Reasons to Connect with Clients and Ideal Prospects … Now!

By Mary Jane Copps | May 3, 2020

In mid-January, while doing errands early on a Saturday morning, I listened to a radio interview with a family living in lockdown in Wuhan, China. While they were well organized and optimistic, the strain was clear in their voices. At the time, I was foolish enough to think to myself, … Read more

7 Ways to Showcase Your Persistence

By Mary Jane Copps | January 18, 2020

To reach your financial goal, build your business and create consistent revenue, you must embrace persistence. In last week’s post, I used a couple of different dictionaries to create a simple comparison between persistence and pestering and shared with you the value of continuing to reach out to your prospects and … Read more

A Hockey Legend’s Inspiration

By Mary Jane Copps | December 7, 2019

In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the latest revelations about the off-rink … Read more

7 Questions to Maximize Your 77 Days

By Mary Jane Copps | September 1, 2019

Welcome to September! While it does have that “fresh start” feeling, it’s important to recognize that, for most of us (depending on your work week and upcoming vacation days), there are approximately 77 days until year-end. January has that “I have a whole year” feeling; September is “crunch time”. You … Read more

What Will You Do With Your 100 Days?

By Mary Jane Copps | July 28, 2019

Are you responsible for meeting a revenue goal this year? Well, depending on your vacation plans for the rest of this summer, and allowing for Thanksgiving and Christmas, you have about 100 days left in 2019 to reach that goal. I’m not saying this to increase your stress level but … Read more

“Best Time” Statistics Support Procrastination

By Mary Jane Copps | April 28, 2019

In 2009, when I decided to experiment with something called “blogging”, all the pundits said I shouldn’t post on a Sunday. Sunday, apparently, was the worst possible day; no one opened and read blogs on Sunday. But, for a variety of reasons, it worked for me. It allowed me to … Read more

What’s With Persistence?

By Mary Jane Copps | December 9, 2018

When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use and the stories those words … Read more

Think BIG for Client Retention

By Mary Jane Copps | August 27, 2017

Recently an entrepreneur I coach was feeling defeated by the loss of a long-time corporate client in Montreal. Persistent phone follow up had resulted in receiving an impersonal email saying the firm’s current focus was working with Quebec-based trainers. But she knew her work was unique and already of proven … Read more

I've spent 20 years teaching people to communicate. Phone anxiety has never been worse. I see it most often among younger employees entering the workforce, and the issue is more complicated than it seems. Find out more.
Remember party lines? Switchboards? Yellow Pages? The traditional telephone is almost gone, but its cultural impact deserves a ringing endorsement. Mary Jane weighs in.
A fresh phone hell in the office: Younger workers who don’t say hello when they answer a call need to know it’s a problem. Mary Jane weighs in on generational phone challenges - read here.
Bosses and employees are wrestling over whether voice calls have a place in the hybrid era. The Wall Street Journal recently spoke to Mary Jane. Find out more here.
This Hour Has 22 Minutes
22 Minutes correspondent Brandon Hackett figures out which end is up on this thing called a telephone, with help from The Phone Lady. Watch Telephone Lessons for Millennials.