sales success
In our 2025 Survey on Phone and Video Communication Trends, CEOs and senior executives shared honest insights into how their teams are using voice and video today. Alongside success stories, two persistent challenges appeared again and again: A deep reluctance to contact prospects because of fear of the outcome. A … Read more
Even after decades of cold calling, I still get stage fright. It doesn’t matter that I’ve designed the script, thoroughly researched the product or service, and have a solid list of qualified leads. The nerves are still there. My heart beats faster. My mind races with the unknowns. And I … Read more
Spotify became my music platform of choice several years ago. While I was hesitant at first, I have no regrets. Setting up our household account took a bit of time. I was delighted to find and put in our library the majority of the artists and albums that have created … Read more
In less than six weeks “The Phone Lady” will be 18 years old. For this, I am both amazed and constantly grateful. In the beginning, the work was all about sales, working with teams and individuals to enhance their phone skills and confidence. Over the years, this expanded to include … Read more
As the long summer days of August come to an end, my new role as a sales development representative with a learning and development company is in full swing. In my previous update, I was excited to have just completed my very first sales call and had a positive conversation … Read more
Long-standing clients are the best gift I receive from being The Phone Lady. Earlier this month I had the privilege of delivering a workshop with an organization that’s trusted me for more than a decade. So fun! As I was wrapping up the customer-service-focused afternoon, the supervising staff member said … Read more
I’m pleased to introduce you to Tegan Samija. With a series of posts, she’s going to share with us, in real-time, how she navigates learning to sell … everything from picking up the phone, speaking with potential clients and booking meetings. I’m joining her on this journey as her occasional … Read more
Throughout my 17 years as The Phone Lady, I’ve preached the value of consistent follow up. We do the work of listening to our clients and creating proposals or quotes in a timely manner. We also need to do the work of learning from their feedback and hearing their answer. … Read more
Recently, while working with a team of experienced salespeople on a new outbound campaign to CEOs, I realized something was missing. But I struggled to find the right words to describe this “something”. By listening to the calls, I knew that everyone was including all the pertinent details. They were … Read more
One of the biggest privileges I have as The Phone Lady is listening to my clients’ conversations. It’s amazing to be trusted with such an intimate task. This allows me to fully customize my training and coaching, and supports my ability to produce desired results quickly. It also reveals trends … Read more
Expectations are ever-present. From the moment we begin each day, we bring our own expectations to each experience and task. Even as I write this, I am influenced by my expectation that it will be completed within the hour. Our prospects and clients also have expectations. Influenced by our reputation, … Read more
Inspiring the trust of others is not a small task. It’s something quite … monumental, that moment when another human being gifts you their trust. Trust is essential to the successful growth and longevity of our businesses and yet most of us don’t give this much thought or attention. In … Read more
Most of us completely ignore the tone of our voice. Of course, we realize when our anger, or sarcasm, or impatience has had an impact on others. But on a day-to-day, moment-to-moment basis, we remain ignorant about how our tone is impacting our conversations. And the startling truth is … … Read more
Preparation is an essential element of storyfinding. It allows us to develop and ask great questions. The challenge is finding the right balance between scant and excessive research. The key to successful preparation lies in understanding how it supports our ability to discover more through conversation. Don’t be afraid to … Read more
It’s true. As of June 6, when we post this blog, there will be 29 weeks until the end of 2021. That’s hard to believe. This is almost mid-year for many of you. And definitely, an ideal time to look at your sales performance and make any necessary adjustments. There’s … Read more
This week I’m re-introducing you to Peggy Issenman, owner of the graphic design firm Peggy & Co., based here in Halifax, Nova Scotia. I have known Peggy for about a decade as we have friends in common and have found ourselves enjoying each other’s company at birthday and holiday parties. Then, … Read more
In 2006, as I began to build The Phone Lady brand, I encountered a business protocol that really annoyed me. It was the request for a proposal. At the time I believed confirming new business should be possible with a detailed conversation. Once a solution to a prospect’s challenge was … Read more
Recently a dear friend and colleague approached me looking for some sales advice. She was concerned about a potential client’s reaction – or lack of reaction – to a proposal she’d sent. She believed it was exactly what the potential client wanted, and needed. So why hadn’t an enthusiastic “yes” … Read more
In our house, CBC Radio is on most of the time. Sometimes I listen intently, sometimes bits of information enter my consciousness while I’m focused on other things. This is what happened on November 28. The Current was on and a panel was discussing the latest revelations about the off-rink … Read more
Welcome to September! While it does have that “fresh start” feeling, it’s important to recognize that, for most of us (depending on your work week and upcoming vacation days), there are approximately 77 days until year-end. January has that “I have a whole year” feeling; September is “crunch time”. You … Read more
Are you responsible for meeting a revenue goal this year? Well, depending on your vacation plans for the rest of this summer, and allowing for Thanksgiving and Christmas, you have about 100 days left in 2019 to reach that goal. I’m not saying this to increase your stress level but … Read more
Many of us worry about whether we are “pestering” our prospects and clients. They agree to a follow-up conversation but when should we call? And how often? Two recent events provided me with answers to these questions and they may eliminate these concerns for you forever. Working with a very … Read more
In a recent workshop, a participant asked, “How can I stay focused and positive during difficult times, when no one is answering their phones or conversations aren’t resulting in booked appointments?” While I’m by no means an expert on creating optimism and enthusiasm, a recent setback taught me some important lessons. Many of … Read more
As business owners, salespeople and customer service reps, our job is to create the clearest communication possible. Yet we often confuse, and sometimes alienate, clients and prospects when we present their options tangled up with our opinions. How do options and opinions get tangled up together? How can we prevent … Read more
When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use and the stories those words … Read more
While sitting with a small group of committed, engaged and effective salespeople enjoying a lively discussion about how to inspire conversations, someone shared: “But it’s so hard when no matter what question you ask, they give you a one-word answer.” Someone else quickly added, “Yeah, I ask lots of open-ended questions … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)