sales training
In my last post, The Truth About Scripting: Why Your First Sales Calls Should Be Shaky, I shared why those early, awkward calls aren’t a sign of failure but rather an essential part of finding the best possible script. Now, let’s talk about what happens next. Because while the first calls … Read more
Even after decades of cold calling, I still get stage fright. It doesn’t matter that I’ve designed the script, thoroughly researched the product or service, and have a solid list of qualified leads. The nerves are still there. My heart beats faster. My mind races with the unknowns. And I … Read more
In the past year, I’ve been a prospect—and ultimately a purchaser—fairly often. I’ve been making some major home repairs, replacing important technology, and interviewing suppliers for things I plan to do in the near future. Throughout each meeting and conversation, my curiosity is fully engaged. My awareness is not only … Read more
“You’re trying to sell to Fortune 500 companies?? And you’re doing this all by yourself, with NO experience? WOW, I couldn’t imagine being thrown more into the deep end than that!” I was on a call with a sales professional I had connected with after reading his book, and he … Read more
Picking up the phone to contact and speak with customers or prospects is not “old-fashioned”. There are teams dedicated to this activity in industries that range from pharmaceuticals to finance, and from janitorial to consulting. Managing these teams, and producing the desired results (or exceeding them), can be challenging. It … Read more
Imagine that one morning next week you leave your home to go somewhere and find that your bicycle has been replaced with a motorcycle. Or your automatic car has been replaced with a standard. Or your SUV has been replaced with an 18-wheel tractor trailer. What would you do? Some … Read more
When I stand in front of a group of entrepreneurs or salespeople and talk about persistence, almost everyone squirms in their seat. The discomfort around following up, making multiple calls and connections, is almost universal. Why? I think it’s about semantics, the words we use and the stories those words … Read more
When it comes to creating a great experience for our customers, we need to ask the question, “What do our customers want?” Delivering service based on their expectations is key to our success. Fortunately, there are companies out there crunching the numbers for us and providing valuable insights. What statistics … Read more
The summer I turned 18, I spent as much time as possible at my sister’s cabin, an isolated homestead deep in the woods of Northern Ontario. And I often brought along a friend to enjoy the canoeing, reading, swimming and hiking. One friend came prepared for the possibility of rainy … Read more
The phrase “follow up” can be defined as an activity carried out in order to further develop earlier work. For me this brings to mind the stages involved in creating a painting, or sculpture, or writing a book. For all works of art, there is a constant returning, a further development … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)