selling by phone
In my previous update on adventures in sales, I shared that I was having lots of positive first conversations with prospects, but was struggling to book follow-up calls for my team. Today I’m excited to share that I’ve now successfully booked my first follow-up calls! These secondary conversations have come about … Read more
This week I’m just over four months into my new sales role and it’s been quite an exciting journey. Of course, not without some bumps along the way! A quick refresher for anyone new to my adventures in sales – I started making my first calls in July with zero … Read more
Did you know that curiosity can help us overcome a fear or anxiety? That it can show us a way to navigate stressful situations? Neither did I … until recently. While scrolling through available audiobooks on business topics at my local library, a particular title caught my attention. With no … Read more
Whenever I work with entrepreneurs I ask them: “What is your first and most important responsibility?” The popular answer is “make money”, and of course this is vital. But at the top of the priority list is … letting your target market know you exist. The emphasis is on target … Read more
With some frequency, people ask me, “What is today’s phone etiquette?” I always hesitate to answer. Maybe the word ‘etiquette’ makes me stumble. It comes from the Old French estiquette, meaning label or ticket, and refers to a tradition from the 1700s of small cards with written instructions on how to … Read more
She was one of the last arrivals to the workshop and ended up sitting in the front row. In the crowded space, I could almost reach out and touch her. For 90 minutes I was aware of her furrowed brow and how, when others laughed at my jokes, she remained … Read more
This past week, one of my coaching clients had an “aha moment” that will forever change her attitude to the phone calls she is required to make. She spoke to me about this revelation with such clarity that I need to share it with you … and you need to … Read more
We all procrastinate about something. Whether it relates to our finances, home repairs, writing projects or exercise, each of us has at least one thing we know we must do … but we don’t. (Housework tops my list!) While procrastination may simply be a natural human characteristic, it’s important to recognize that … Read more
Declining revenue is one of the reasons entrepreneurs and salespeople contact me for one-to-one coaching. Many have made the common mistake of focusing so much time and attention on current clients, they have few, if any, prospects ready to become paying customers. I call this the revenue gap and, while it’s … Read more
Losing control of a phone conversation is a challenge that often comes up in my coaching sessions and workshops. As a conversation expands, one or both parties bounce from topic to topic and the call ends without essential information being shared or the most crucial questions being asked. How can … Read more
Massive competition is something many entrepreneurs and salespeople face every day. Those in real estate or insurance are good examples, but it also applies to those in software, selling customer relationship management or accounting systems. When you know you are one of many, how do you get your prospect’s attention? This … Read more
There’s a direct relationship between the words we use on the phone and our ability to uncover new opportunities and increase our revenue. When your prospecting calls aren’t having the desired impact, examine the language you’re using. A quick edit can make a big difference. My friend and colleague, Peggy Issenman, agreed … Read more
Before you get completely overwhelmed by even the thought of making a cold call, one of the things you need to do is take a few moments to determine what type of cold call suits your service or product. The task may be much less intimidating than you think, depending … Read more
My husband tells a funny – and embarrassing – story about me and my tendency to say “no”. In our early years together he would often call me at work with an invitation to go somewhere or do something. He’d be all enthused about a concert or dinner invitation or … Read more
The summer I turned 18, I spent as much time as possible at my sister’s cabin, an isolated homestead deep in the woods of Northern Ontario. And I often brought along a friend to enjoy the canoeing, reading, swimming and hiking. One friend came prepared for the possibility of rainy … Read more
To celebrate 20 years of The Phone Lady, we're revisiting what truly makes communication meaningful. Every second week, we'll share a bit of wisdom to remind us that small shifts in how we speak, listen, and connect make a big difference. (You'll also receive access to our Exclusive Resources, including 4 ebooks.)