Thanks to PEI and the “Why” of Picking up the Phone

I have to start this week’s blog with thank you’s. First to the Canadian Association for Co-operative Education (CAFCE). It was their invitation to present at their national conference that inspired my week in PEI. I received a lovely welcome and lots of assistance in organizing and executing my presentation. What a great experience! Also my gratitude to Rachel Clark McDearmid of Enterprises Canada – she is woman who gets things done and she brought together a great group of people for a fun morning workshop. Thanks also to Angela Hodgson of the Greater Charlottetown Area Chamber of Commerce. She facilitated a Lunch and Learn downtown that drew an interested group of business folks together to talk about “phone work”. And finally, to the PEI Business Women’s Association, especially Melody Beck, which hosted an elegant Lunch and Learn in Summerside. Enthusiastic business executives kept me on my toes with great questions about phone etiquette. I clarified a few things during my four-workshops-in-three-days tour. One – I’m really not very competent around new-to-me technology – sigh! Two – I really believe, in an unshakeable way, in the telephone as a powerful marketing tool for every business. Three – the phone can be compared to an instrument (a piano, a violin – whatever inspires you). You need to know the basics in order to “play” it and then, you need to practice, practice, practice. And finally, here’s THE philosophy, the one you need to firmly incorporate those cold calls, those “introduction calls”(whether you simply want to get the word out, or set up meetings, or sell) into your daily and/or weekly routine: It is important for me to let potential customers know I exist. They cannot make the best possible business decisions for themselves if they have not, at the very least, reviewed my information. I introduce myself to my potential customers in a very professional way, keeping in mind that my phone call is an interruption but that their job is to cultivate new ideas and service providers. – Makes sense doesn’t it? So … pick up the phone! Happy phonework everyone!

Leave a comment

What's The Phone Lady doing?

  • One-on-one coaching with 6 amazing entrepreneurs - info about sales coaching here
  • Designing a sales campaign - that includes phone conversations - for a waste management consulting firm
  • Creating client communication module for college students
  • Delivering remote learning on essential business communication skills for job search
  • Remote learning experience on sales and customer service skills for vet equipment company
  • Remote learning experience for financial advisors
  • In-person learning experience with new business owners on creating a sales process
  • Remote learning experience on essential skills to reach and inspire conversations with C-suite executives
  • Team coaching for a firm representing natural products for arthritis in dogs
  • Remote learning experience on sales and customer service skills for a transportation company
  • Remote learning experience on both discovery and sales calls for new startups

Do you or your team want to improve your communication skills? Do you have a communication question or challenge you'd like to discuss? This quick-to-fill-out form is easy to use and you'll hear from Mary Jane very soon.