What Alzheimer’s Has Taught Me About Branding

When you hear the word “Alzheimer’s” what comes immediately to mind? For most of you, the answer will be memory loss. And you’re correct. Memory loss is a major aspect of Alzheimer’s disease. Alzheimer’s societies and associations even use the forget-me-not flower as their icon. This is great branding. It gives all of us some … Continue reading What Alzheimer’s Has Taught Me About Branding