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What’s With Cold Calling Anyway?

It’s not a surprise that the thought of “cold calls” sends chills through most people. There really should be a better name for them – like information calls or marketing calls or calls of introduction. I’m a BIG believer in these calls – know them to be essential to the growth of a business. In the past 22 years I’ve made thousands of cold calls and I continue to make them as part of specific client projects. Here’s why: You are cheating your potential clients out of making the best possible decisions for themselves if they do not know about you and what you can do for them. The cold call is not about selling – it’s about informing. In my case, when my potential clients sit down to make decisions about training, I want my information to be part of the discussion. They need to be aware of all their options, whether they choose to work with me or not. In other words, when you start a business, it is your obligation to get your information out to potential clients and the telephone is the most efficient and most cost-effective way to do so. How many of these calls should you make? There is a formula to figure that out and I’ll share it with you next week as part of my Call Into Fall series. Have a great week, everyone!

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What's The Phone Lady doing?

  • Analyzing email and chat conversations with customers and prospects to improve messaging and calls to action
  • One-on-one sales coaching with business owners
  • One-on-one business development coaching with national franchise
  • One-on-one coaching with office manager/receptionist
  • Sales training with group of entrepreneurs
  • Sales training with group of business advisors
  • Sales training with group of business financiers
  • Sales training with technology sales team

Do you or your team want to improve your phone skills? Do you have a phone communication question or challenge you'd like to discuss? I'd be pleased to connect with you to see if I can help. This quick-to-fill-out form is easy to use and you'll hear from me very soon.