What’s With Cold Calling Anyway?

It’s not a surprise that the thought of “cold calls” sends chills through most people. There really should be a better name for them – like information calls or marketing calls or calls of introduction. I’m a BIG believer in these calls – know them to be essential to the growth of a business. In the past 22 years I’ve made thousands of cold calls and I continue to make them as part of specific client projects. Here’s why: You are cheating your potential clients out of making the best possible decisions for themselves if they do not know about you and what you can do for them. The cold call is not about selling – it’s about informing. In my case, when my potential clients sit down to make decisions about training, I want my information to be part of the discussion. They need to be aware of all their options, whether they choose to work with me or not. In other words, when you start a business, it is your obligation to get your information out to potential clients and the telephone is the most efficient and most cost-effective way to do so. How many of these calls should you make? There is a formula to figure that out and I’ll share it with you next week as part of my Call Into Fall series. Have a great week, everyone!

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What's The Phone Lady doing?

  • One-on-one coaching with 6 amazing entrepreneurs - info about sales coaching here
  • Designing a sales campaign - that includes phone conversations - for a waste management consulting firm
  • Creating client communication module for college students
  • Delivering remote learning on essential business communication skills for job search
  • Remote learning experience on sales and customer service skills for vet equipment company
  • Remote learning experience for financial advisors
  • In-person learning experience with new business owners on creating a sales process
  • Remote learning experience on essential skills to reach and inspire conversations with C-suite executives
  • Team coaching for a firm representing natural products for arthritis in dogs
  • Remote learning experience on sales and customer service skills for a transportation company
  • Remote learning experience on both discovery and sales calls for new startups

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